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Joseph (Joey) is a Japanese-American graphic designer. He is currently working at Umbrella. His work has been featured in publications such as i-D Magazine, Los Angeles Times, and Hypebeast.

Joey is a Japanese-American graphic designer based in Los Angeles. He is currently working at Umbrella.
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Good Luck Vinyl Club

Identity

2023


Good Luck Vinyl Club is a monthly music listening space based out of Retro Row in Long Beach, California. It features different selectors from a variety of genres, playing records from their private collections through a hi-fi stereo system.

The team at Good Luck Vinyl Club approached me to design a logo, collateral, apparel, as well as an ongoing collaboration of posters for their monthly sessions.

Creative Direction: Joseph Abe, Isaak Navarro
Graphic Design: Joseph Abe
Photography: Nora Enamor, Kaleb Gould
Youth To The People [LA Flagship]

Retail

2023


Los Angeles-based skincare brand Youth To The People engaged Commonwealth Projects to conceptualize, design and produce their flagship location in LA.

Stemming from their brand ethos, the idea for a “Youth Gallery” was realized. The task [currently in progress] sees a complete overhaul and renovation of the existing space including architectural, materials and fabrication, graphic treatment, retail flow and experience, as well as programming and community engagement.


Creative Direction: Daniel DeSure
Graphic Design: Andrew Hogge, Bucky Fukumoto, Joseph Abe

Interior Design: Simona Zangari
Architecture: Michelle Reeb

3D Rendering: Kristina Matynova
Nike & Martine Rose [Dover Street Market]

Retail

2023


At the crossroads of sportswear innovation and artistic ingenuity, Commonwealth Projects orchestrated an installation design for the groundbreaking collaboration between Nike and Martine Rose.

Spotlighted at the iconic Dover Street Market venues in Los Angeles and New York, this transformative project redefines the landscape of women's football styling.

Creative Direction: Daniel DeSure
Graphic Design: Joseph Abe
Production: Chris Hughes, Angie Shah
Installation: Tinga Johnson, Aundre Buyard
Visions2030
Identity

2023

Commonwealth Projects was commissioned to create an identity that reflects the enigmatic nature of the organization, of which the Visions2030 team refers to as an “organism.” Alongside a robust brand toolkit and bible, a new website was designed and developed to suit the teams evolving needs.

Live website: https://www.visions2030.studio/

Creative Direction: Daniel DeSure
Graphic Design: Andrew Hogge, Joseph Abe
Web Design: Matthew Donovan, Stefan Bowerman
The daily routine of most adults is so heavy and artificial that we are closed off to much of the world. We have to do this in order to get our work done. I think one purpose of art is to get us out of those routines. When we hear music or poetry or stories, the world opens up again. We’re drawn in — or out — and the windows of our perception are cleansed, as William Blake said. The same thing can happen when we’re around young children or adults who have unlearned those habits of shutting the world out.