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Joseph (Joey) is a Japanese-American graphic designer. He is currently working at Umbrella. His work has been featured in publications such as i-D Magazine, Los Angeles Times, and Hypebeast.

Joey is a Japanese-American graphic designer based in Los Angeles. He is currently working at Umbrella.
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Nike & Martine Rose [Dover Street Market]

Retail

2023


At the crossroads of sportswear innovation and artistic ingenuity, Commonwealth Projects orchestrated an installation design for the groundbreaking collaboration between Nike and Martine Rose.

Spotlighted at the iconic Dover Street Market venues in Los Angeles and New York, this transformative project redefines the landscape of women's football styling.

Creative Direction: Daniel DeSure
Graphic Design: Joseph Abe
Production: Chris Hughes, Angie Shah
Installation: Tinga Johnson, Aundre Buyard
The daily routine of most adults is so heavy and artificial that we are closed off to much of the world. We have to do this in order to get our work done. I think one purpose of art is to get us out of those routines. When we hear music or poetry or stories, the world opens up again. We’re drawn in — or out — and the windows of our perception are cleansed, as William Blake said. The same thing can happen when we’re around young children or adults who have unlearned those habits of shutting the world out.