Youth To The People [LA Flagship]
Los Angeles-based skincare brand Youth To The People engaged Commonwealth Projects to conceptualize, design and produce their flagship location in LA.
Stemming from their brand ethos, the idea for a “Youth Gallery” was realized. The task [currently in progress] sees a complete overhaul and renovation of the existing space including architectural, materials and fabrication, graphic treatment, retail flow and experience, as well as programming and community engagement.
Creative Direction: Daniel DeSure
Graphic Design: Andrew Hogge, Bucky Fukumoto, Joseph Abe