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Joseph (Joey) is a Japanese-American graphic designer. He is currently working at Umbrella. His work has been featured in publications such as i-D Magazine, Los Angeles Times, and Hypebeast.

Joey is a Japanese-American graphic designer based in Los Angeles. He is currently working at Umbrella.
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Youth To The People [LA Flagship]

Retail

2023


Los Angeles-based skincare brand Youth To The People engaged Commonwealth Projects to conceptualize, design and produce their flagship location in LA.

Stemming from their brand ethos, the idea for a “Youth Gallery” was realized. The task [currently in progress] sees a complete overhaul and renovation of the existing space including architectural, materials and fabrication, graphic treatment, retail flow and experience, as well as programming and community engagement.


Creative Direction: Daniel DeSure
Graphic Design: Andrew Hogge, Bucky Fukumoto, Joseph Abe

Interior Design: Simona Zangari
Architecture: Michelle Reeb

3D Rendering: Kristina Matynova
The daily routine of most adults is so heavy and artificial that we are closed off to much of the world. We have to do this in order to get our work done. I think one purpose of art is to get us out of those routines. When we hear music or poetry or stories, the world opens up again. We’re drawn in — or out — and the windows of our perception are cleansed, as William Blake said. The same thing can happen when we’re around young children or adults who have unlearned those habits of shutting the world out.