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Joseph (Joey) is a Japanese-American graphic designer. He is currently working at Umbrella. His work has been featured in publications such as i-D Magazine, Los Angeles Times, and Hypebeast.

Joey is a Japanese-American graphic designer based in Los Angeles. He is currently working at Umbrella.
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Youth To The People [London Pop-Up]
Retail

2023


Continuing our collaboration with Youth To The People, Commonwealth Projects extended its design prowess with the London pop-up store. As an echo of "Youth Gallery" flagship in LA, this project embodies the brand's essence into an immersive sanctuary of self-care.

With a comprehensive approach encompassing architecture, materials, graphics, retail flow, and community engagement, our ongoing endeavor aims to encapsulate the very ethos that YTTP represents, fostering a harmonious dialogue between nature, beauty, and the vibrant pulse of London.


Creative Direction: Daniel DeSure
Graphic Design: Andrew Hogge, Bucky Fukumoto, Joseph Abe

Interior Design: Simona Zangari
Architecture: Michelle Reeb

3D Rendering: Kristina Matynova

The daily routine of most adults is so heavy and artificial that we are closed off to much of the world. We have to do this in order to get our work done. I think one purpose of art is to get us out of those routines. When we hear music or poetry or stories, the world opens up again. We’re drawn in — or out — and the windows of our perception are cleansed, as William Blake said. The same thing can happen when we’re around young children or adults who have unlearned those habits of shutting the world out.